New Instagram Paid Partnership Features - Social Selling + More! | Stories of Mobile Madness

Описание: New Instagram Paid Partnership Features - Social Selling + More! | Stories of Mobile Madness

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Welcome to episode 3 of Stories of Mobile Madness. Stories of Mobile Madness is a show all about what is happening on mobile that influences media and marketing.

In today's episode, we will be talking about if Instagram's paid partnership posts are a blessing or a pain, why you should always think mobile first, why having a direct link to your customer base is critically important, and how publishers are making more and more money from recommendations.

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Instagram Paid Partnership - New Features for Business:

Developers at Facebook have been quite busy recently. Quite a few new features were announced or were discovered by users. Unsurprisingly, most of these new features had to do with advertisements or with e-commerce. One of the new features which is interesting is the Instagram paid partnership feature.

Instagram will soon make it possible to turn influencer posts into ads. This way, brands will get twice their money's worth, as the content for which they have already paid influencers for will now be reused as an ad.

Instagram, of course, also wins. With this new feature, they will generate more advertisement revenue through content that doesn't even look like an ad. These posts will fall under the new branded content program and will be labeled in your feed as paid partnerships.

But what about the user in all of this? Well, put simply, users will now see more ads. Masked as influencer content, it may also have an effect on the authenticity and the credibility of influencers. After all, as an influencer, seeing your content posted as an ad looks a bit like tattooing your sponsor's logo on your forehead, doesn't it?

The Future of Social Selling:

Stats from the United States of America that were released recently and they have undoubtedly confirmed that the future of social selling is on mobile.

A research project by eMarketer shows that, as of March 2019, nearly 52% of all social network users are exclusively using mobile devices. Also, data from Adobe Digital Insights reveals that over 70% of referrals to e-commerce sites come from smartphones.

So, what is important for you to keep in mind with regard to your social selling strategy?

First of all, social media platforms are increasingly becoming retail platforms- just look at Instagram's new checkout feature as proof of this. Secondly, more and more consumers are using social media for their entry point to shopping. 42% use platforms for researching products, 24% discover brands through recommendations and likes on social media. Thirdly, nearly 3/4 of all millennials are more likely to be loyal to brands that respond appropriately to feedback on social media. Finally, you should make sure that whatever you do, it should be mobile first.

Social Media Dependency:

Spending time thinking about whether social media will help or kill your business is wasted time and effort. If you don't use social media, your business won't survive. If you depend entirely on social media, however, you'll probably get crushed at some stage.

Since social media platforms are built with one single purpose only, to keep users on their platform at all costs, if you don't play your cards right you'll only reach your customers via Facebook or any other platform. This is why you really need to create your own audiences off-platform.

New York Magazine Affiliate Strategy:

One of the fastest growing revenue streams for publishers is recommendations. How do recommendations work? Well, publishers write pieces of content about branded products and spice up their articles with links to e-commerce sites. For example, a magazine writes an article with their selections of six Veja sneakers and inserts links to Net-a-Porter. For every Veja sale that Net-a-Porter makes, they will refund the publisher an affiliation fee of up to 10%.

In 2016, 7.5% of digital advertising in the United States of America went to affiliate fees- nearly five billion U.S. dollars. This year, the New York Magazine expects to make more than 10 million U.S. dollars in revenue from their Strategist section.

Within e-commerce in the U.S. affiliate marketing is now responsible for 16% of sales, and media companies are just scratching the surface of the recommendations industry.

Thank you for watching today's episode of Stories of Mobile Madness. Feel free to comment your thoughts about today's episode below, and also feel free to subscribe to our YouTube channel for more videos like you just watched.

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