This Japanese company brings commercial to the next level

Описание: This is a commercial from educational company in Japan, called Z-kai.

The name of the company, “Z-kai”, is derived from the original company name “Jitsuryoku-Zoshin-kai(実力増進会)”.
The word jitsuryoku (実力) means “true ability”and the word Zoshin-kai (増進会) consists of three Kanji characters, zo (増), shin (進)and kai (会), that mean respectively “increase”, “progress” and “gathering”. The word “gathering” indicates the relationship between students (we call our students “members”) and the company.
The members began to call the company “Zoshinkai”, then “Z-kai”, abbreviating it to the initial letter. The letter “Z” is pronounced “Zetto” in Japan, so that the company is called “Zetto-kai”.