Selling Sexy: Victorias Secret and the Unraveling of an American Icon by Chantal Fernandez

Описание: Listen to this audiobook in full for free on
https://hotaudiobook.com

Audiobook ID: 616820
Author: Chantal Fernandez, Lauren Sherman
Publisher: Macmillan Audio
Genres: Business & Economics, History, Non-Fiction, World, Social Science, Business Development

Summary:
The story of how Victorias Secret skyrocketed from a tiny chain of boutiques to a retail phenomenon with more than $8 billion in annual sales at its peakall while defining an impossible beauty standard for generations of American womenbefore the brands tight grip on the industry finally slipped
Victorias Secret is one of the most influential and polarizing brands to ever infiltrate the psyche of the American consumer. Almost right at its start in the late 1970s, the company developed a cult following for its glamorous catalogs. Back then, shoppers had few alternatives to the stodgy department stores that sold most of the nations intimate apparel. By 1982, the founders of Victorias Secret avoided bankruptcy by selling to Les Wexner, the fast-fashion pioneer behind the Limited, whose empire of mall brands would go on to dominate American retail for forty years.
Wexner turned Victorias Secret into a multibillion-dollar business, and the brands cultural influence soared thanks to its airbrushed advertisements and annual televised fashion show, which drew millions of viewers each year. Its supermodel spokeswomen, the sweet but sultry Angels, personified a new American beauty standard.
But as our definition of beauty expanded, Victorias Secret failed to evolve and reached a crisis point. Meanwhile, Wexner became increasingly known for his complicated relationship with sex trafficker Jeffrey Epstein, his former financial adviser and confidant.
Selling Sexy expertly draws from sources within Victorias Secret and across the industry to examine the unprecedented rise of one of the most innovative brands in retail historya brand that today, under new ownership, is desperately trying to seduce shoppers again.
A Macmillan Audio production from Henry Holt & Company.