The Rise of Sustainable Global Enterprises

Описание: Professor Mark Milstein from Cornell University talks about using sustainability to solve social and environmental problems by cleverly making new markets. He explains why sustainability is getting more important for big companies around the world, including those in Japan. In his presentation, he uses examples from his research and work with companies to show how "hands-on learning" is essential for being creative and innovative. In the end, he discusses what all this means for Japanese businesses. The video of this seminar can be a helpful guide for anyone who wants to learn about business opportunities in global sustainability and how it connects to Japan.

Speaker:
» Dr. Mark Milstein (Professor, Johnson Graduate School of Management, Cornell University)

This seminar was held at the Graduate School of Management, GLOBIS University in Tokyo on May 15, 2012. This video is a re-upload of the original recording published on @GLOBIS_Chikenroku on June 7, 2012. The Rise of Sustainable Global Enterprises: How Companies Can Make Both Business and the World Better.

Chapters:
00:00:00 Introduction
00:06:38 Cornell University’s Approach to Sustainability
00:11:35 What is Sustainable Global Enterprise?
00:26:01 Sustainable Global Enterprise Case Studies
00:38:33 Sustainability and Japanese Business
00:45:53 Seven Principles for Sustainable Enterprises
00:52:11 Dialogue and Q&A

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