Consumer Trust in Company Culture | Northwestern University
Автор: Kellogg School of Management
Загружено: 2016-03-16
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The Trust Project at Northwestern University - Kellogg School of Management
Consumer Trust in Company Culture: A Competitive Advantage
Relationships built on trust are the reason for Harry Rosen’s long record of success in the competitive field of quality menswear. Its mission is grounded in trust, and the word “trust” is central to the firm’s mission statement. Two keys to fulfilling this mission are rigorous employee training and a company culture that continuously reinforces its philosophy. For example, Harry Rosen changed the name for “sales associates” to “clothing advisors” to better reflect the relationship of trust that the company cultivates with customers.
Join the conversation on Twitter with @KelloggSchool #TrustProject or visit The Trust Project at Northwestern University for more details: http://kell.gg/TrustProject
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