Stranger Things Becomes Netflix’s Biggest Hit? | Marketing Talks With Ivan

Описание: Stranger Things didn’t become a global phenomenon by accident.

Netflix used data to shape everything behind the scenes — from understanding viewer behavior to deciding how Stranger Things was positioned, promoted, and personalized for millions of users.

Different thumbnails, different recommendations, different entry points — all powered by first-party data. The show stayed the same, but the marketing changed depending on who was watching.

This is why Stranger Things dominates every release cycle. Netflix doesn’t rely on hype alone. It uses data-driven marketing to create demand before audiences even realize it.

For marketers, the lesson is simple: you don’t need Netflix’s budget to apply this thinking. You need to understand your audience deeply enough to personalize how your story is told.

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