Experience Economy with Dawn Farrow: How to Sell Out Live Events with Immersive Marketing

Описание: 📄 The experience economy is reshaping how consumers spend — not on things, but on unforgettable moments. In this episode, marketing expert and female entrepreneur Dawn Farrow reveals the secrets behind creating demand for live events and building long-term audience fandom.

If you're an event producer, marketer, or business owner trying to navigate immersive marketing, struggling with low ticket sales, or unsure how to position your event in a competitive digital space, this conversation is your blueprint. Dawn shares real-world strategies from working with major entertainment brands like Netflix and Warner Bros, and unpacks why modern audiences crave experiences — not products.

Whether you're battling burnout from ineffective event promotion or wondering how to create emotional urgency in your marketing, Dawn offers clear, practical insights that meet your search intent: how do I thrive in the experience economy?

This isn’t just a talk — it’s a mini-masterclass in experiential marketing. You'll learn:

🎯 How to build a brand that sells emotion, not just tickets

🎯 Why hybrid events are the future — and how to design them

🎯 Common mistakes in marketing live experiences (and how to fix them)

🎯 How fandom can carry your event globally with little ad spend

🎯 What solo marketers and female founders must know to succeed

🎧 Whether you’re launching an immersive exhibit, theater show, or music festival, this episode gives you actionable takeaways to attract audiences and scale growth — all rooted in the psychology of the experience economy.

⏰ Timestamps (16:27 Total Length):

00:00 - Intro: Meet Dawn Farrow & the Power of the Experience Economy
01:08 - Defining the Experience Economy (With Examples)
02:15 - Dawn’s Journey from Dancer to Marketing Strategist
03:40 - Her Clients: Netflix, Warner Bros & Experience Licensing
05:00 - Pain Points in Selling Live Experiences
06:20 - What’s Hot Now: Immersive & Hybrid Event Trends
07:55 - Are In-Person Events Coming Back Stronger?
09:10 - Selling Emotion vs. Selling Stuff
10:05 - Why It's Harder to Market Experiences Than Products
11:15 - Common Mistakes in Event Promotion
12:40 - How Fandom Can Make or Break a Show
14:10 - Advice for Female Entrepreneurs in the Experience Space
15:35 - Why Passion + Strategy = Career Fulfillment
16:15 - How to Connect with Dawn Farrow Online

🏷️ Hashtags:
#ExperienceEconomy #DawnFarrow #ImmersiveMarketing #LiveEvents #EventPromotion #TicketSales #FandomMarketing #HybridEvents #ExperientialMarketing #FemaleEntrepreneur #MarketingPodcast #FinancialFreedom


Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/63135018...