How Nissan Scaled Employee Advocacy with Brad Nevin

Описание: The most effective way to scale employee advocacy in a global enterprise is by treating the workforce as a collective influencer network that can eventually surpass the reach of corporate social channels.

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Lewis and Elliot sit down with Brad Nevin, the brains behind Nissan’s global employee advocacy program. Brad shares his journey from securing leadership buy-in to overcoming challenges across global markets. He also reveals the strategies that kept employees engaged and the game-changing impact Nissan’s advocacy program had on brand visibility and LinkedIn presence.

If you’re looking for expert insights on scaling employee advocacy, global engagement strategies, and the future of advocacy, this episode is packed with valuable takeaways!

Resources:

Get your free copy of Bradley Keenan's book here: https://dsmn8.org/3FmaKpI

We're working on the 2026 Employee Advocacy Benchmark Report and want to ensure it addresses the challenges you're facing. To understand your biggest challenges, we'd love for you to contribute to the report. It takes just 6-7 minutes to complete the survey, and you’ll have the chance to be quoted in the final report: https://dsmn8.org/4o6x6wH.

Ready to transform your employee advocacy program? Get the World's Biggest Employee Advocacy Study for unparalleled insights, analyzing over half a million LinkedIn posts from employees at hundreds of organizations: https://dsmn8.org/477xeGt.

Timestamps:
00:00 – Intro & Brad's role at Nissan
02:02 – The early vision for employee advocacy at Nissan
06:51 – The starting point: A 500-user pilot program
09:52 – The benefit of central ownership
11:10 – Success stories: Survey insights show employee value
14:29 – Challenge: Scaling beyond organic growth
17:01 – The power of tailored value propositions for different teams
20:35 – Overcoming regional hesitancy with initial 'force' and delegation
26:27 – Key success metrics: Audience size and #NissanProud
31:07 – The future of advocacy: Employees as key influencers

Mentions:
Brad Nevin -   / bradnevin  
Nissan - https://www.nissan.com/
DSMN8 - https://dsmn8.com

#EmployeeAdvocacy #MarketingStrategy #EmployerBranding #Leadership #SocialMediaMarketing