Conversion Conundrums S2|E5 Feat. Udit Agarwal, Exotel
Автор: ET BrandEquity
Загружено: 2024-11-03
Просмотров: 74
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Here is the fifth episode of Season 2 of Conversion Conundrums brought to you by Economic Times Brand Equity where B2B Marketing is #Unplugged by one leader at a time. The leader in this episode is Udit Agarwal, VP & Global Head Marketing, Exotel. He says, the worry of attribution only arises when there is a race between sales and marketing and not when both are helping each other to reach a common goal. "At Exotel, we solve for the 'X' in CX" he adds. Here is the full episode. Stay tuned as next Tuesday we will drop the episode featuring Praval Singh and his tales around B2B Marketing.
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