Why STARBUCKS Thrives in China But DUNKIN' DONUTS Failed

Описание: Two American coffee giants entered China with the same dream. One became a cultural icon with thousands of stores and billions in revenue. The other quietly shut down every location and disappeared. What went right for Starbucks—and what went fatally wrong for Dunkin’ Donuts?

This video breaks down the real reason behind their opposite outcomes. It’s not about coffee quality, pricing, or marketing budgets. It’s about culture, status, identity, and how China’s rising middle class consumes brands very differently from the West. You’ll learn why Starbucks became a “third space,” how Dunkin’ misread social signals, and what this case reveals about doing business in emerging markets. If you’re interested in China, global brands, investing, or geopolitics, this story changes how you see expansion forever.

What do you think—was Dunkin’ doomed from the start? Share your thoughts in the comments, subscribe for more deep dives, and share this video with anyone interested in China and global strategy.

Disclaimer: The images and voices you see and hear on this channel are generated using artificial intelligence (AI). They are not associated with any real individuals and are used solely for educational and informational purposes.

#StarbucksChina,#DunkinDonuts,#ChinaBusiness,#GlobalBrands,US-China Global Pulse