Timeline Why Most GTM Strategies Fail And How to Actually Get the Money

Описание: Most companies say they have a GTM strategy…
But very few have a GTM that actually gets the money.

If your go-to-market feels like broken spreadsheets, siloed teams, churn issues, and missed revenue targets — it’s time for a system update.

Welcome to GTM: Get the Money Live.

In Episode Zero, hosts Chris Ryan and Leah Paro launch a weekly revenue-focused live show built for CMOs, CEOs, founders, and revenue leaders who want execution — not theory.

🔥 Special Guest: Alan Gonenhouser, CEO of Demand Revenue
– 11x CMO
– 3x P&L GM
– Fractional CMO & GTM Advisor to PE-backed SaaS companies
– Mentor to 150+ CMOs

In this episode, we break down:

✔ Why 95% of buyers aren’t in-market (and what that means for pipeline)
✔ The biggest GTM mistake killing revenue
✔ Why ICP (Ideal Customer Profile) is everything
✔ Alignment gaps between marketing, sales & customer success
✔ Why churn destroys growth
✔ How PE-backed companies think about revenue differently
✔ Why brand drives demand (even if your CFO disagrees)

If you’re focused on:

Filling your pipeline

Scaling revenue faster

Reducing churn

Aligning GTM teams

Driving profitable growth

This episode is your operating system update.

📅 We go live every Thursday at 10 AM ET
🎧 Follow on Spotify, Apple Podcasts, or LinkedIn Live
🌐 Learn more: demandrevenue.com

Revenue solves most problems — if you get it to the right customers.