Leveraging First Party Data in a Cookieless Marketing Landscape

Описание: This week, we dive into how industrial marketers should be leveraging first-party data, Google Ads, and contextual targeting to drive smarter, more effective, privacy-conscious digital campaigns.

In this episode, Wendy Covey speaks with Devin Webb, Performance and Innovation Manager at EETech about the evolving landscape of digital marketing, particularly focusing on the transition from third-party cookies to first-party data. They discuss the implications of this shift for marketers, the importance of utilizing Google Ads for targeted campaigns, and the necessity of measuring success through tools like Google Analytics. Devin shares insights on contextual targeting and emphasizes the need for marketers to adapt to changing consumer privacy expectations.


Takeaways

Third-party cookies are being phased out due to privacy concerns.
Marketers are shifting towards first-party data for targeting.
Google Ads can be leveraged for precise audience segmentation.
Contextual targeting is an effective strategy that doesn't rely on cookies.
Working with publishers can enhance targeting capabilities.
Resources

Connect with Devon on LinkedIn:   / devon-webb-a1719341  

Connect with Wendy on LinkedIn:   / wendycovey  

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