What’s next for measurement in programmatic?
Автор: Programmatic Digest
Загружено: 2025-09-12
Просмотров: 54
Описание:
From assisted attribution to conversion APIs and attention metrics, IAB’s Angelina Eng shares practical steps for buyers and publishers to align on data and move beyond last-click thinking.
Episode 184 is full of insights you can put into practice today. Listen now! 🎧
#programmatic #attentionmetrics #adops #adtech
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