4 Best Email Flows for eCommerce Tutorial (2025)

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In this video tutorial, I talk about 4 must-have ecommerce email flows for your Shopify store. These include: cart abandonment, browse abandonment, welcome email flow, and post-purchase flow.

On average, email flows convert about 30x better than email campaigns (study by Omnisend). If you don't have a core system in place, you're guaranteed to leave significant revenue on the table.

The goal of each email flow is simple:

Post-purchase: drive repeat revenue
Welcome: convert new subscribers
Cart/browse abandonment: recover lost sales.

Throughout the video, I give email examples from fast-growing e-commerce brands. We also cover what the flow charts would look like in Klaviyo.

#emailautomation #emailflows #emailmarketing

This video also talks about: Klaviyo email flows, email marketing flows, Shopify email flows, Klaviyo email setup tutorial

Timestamps:

00:00 Intro
00:48 Why Email Flows?
01:31 What Email Flows are For
02:59 Core 4 Email Automations
03:55 Welcome Flow
10:56 Cart Abandonment Flow
16:41 Browse Abandonment Flow
19:52 Post Purchase Flow
25:52 Outro