Modi govt’s 'The Kunj' is making handicrafts luxe, aspirational

Описание: From starving Pashmina goats in Kashmir to Rs 10 lakh handcrafted chess boards, The Kunj in New Delhi is attempting a radical reset of Indian handicrafts. This luxury-style mall brings master artisans face-to-face with elite buyers, reframing handloom and craft as aspirational, collectable, and globally competitive. Inside, you’ll find Dhokra metal casting done live, Madhubani paintings sold directly by artisans, revived ancient Indian games, and Pashmina portraits of Karl Lagerfeld made from goat hair. But behind lies a deeper story—can this new model succeed where the Central Cottage Industries Emporium is collapsing? As the Kunj rises, Janpath’s Cottage Emporium struggles with unpaid salaries and empty shelves.
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