Amazon’s Creative Agent, AI Shopping Bots, Tariff Pressure & Temu’s Cross-Border Surge

Описание: This week on Selling on Giants, everything speeds up. Creative, pricing, and discovery are accelerating across every platform, and the brands that win are the ones that can move fast without breaking fundamentals or compliance.

We start inside Amazon’s ads stack, where creative becomes more native and iterative, then dig into chargebacks and dispute discipline, before zooming out to the shifts shaping 2026: Temu’s cross-border pressure, tariff-driven margin compression, AI-powered shopping interfaces, and Walmart’s push toward curated category expansion.

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What we cover in this episode:

Amazon Creative Agent (Creative Studio)
Amazon pulls more creative workflow into its ads stack. Once targeting is stable, creative velocity becomes a real performance lever. We cover where the tool works today, where human review still matters, and how to move fast with guardrails.

Chargebacks & dispute discipline
Disputes are winnable, but the system stays buyer-centric. We explain how tighter windows and higher evidence standards turn slow ops into margin leaks—and how to treat disputes like cost control, not one-off appeals.

AI agents and Amazon’s long game
Amazon pushes assistants from answers to actions. The real moat becomes data access plus execution paths—not the interface. Trust, privacy, and compliance still matter.

Temu and cross-border pressure
This is no longer just a price battle. Shoppers want landed-cost clarity, real reviews, and predictable delivery. We break down how brands protect conversion through trust and differentiation.

Tariffs and margin compression
Cost pressure forces hard tradeoffs. We walk through SKU-level margin math, pricing tests with intent, and trade-down paths using bundles, packs, Subscribe & Save, and smarter promos.

Retail AI = reach vs. ownership
Retailers chase demand through AI shopping interfaces, but risk losing funnel control. Clean product data becomes a competitive advantage—and retention off-platform becomes non-negotiable.