You're Not Popeye. You're Bluto. (And Quick Commerce Apps Know It)
Автор: Vakrokti Design Unit
Загружено: 2026-01-15
Просмотров: 21
Описание:
You open the app for milk. You checkout with milk, chocolate, samosas, and a 20-rupee tip you didn't plan to give. Sound familiar?
Quick commerce apps like Swiggy Instamart, Blinkit, and Zepto use powerful behavioral psychology tricks originally designed to help you make better choices. But somewhere along the way, these "nudges" became "sludge" – manipulative tactics designed to make YOU spend more.
In this video, I break down:
✓ What nudge theory is and how it was meant to help
✓ The exact psychological tricks apps use (goal gradient effect, loss aversion, default bias)
✓ How progress bars, countdown timers, and smart reorder manipulate your brain
✓ The critical difference between helpful nudges and exploitative sludge
Are you Popeye (in control) or Bluto (getting beaten up)? Let's find out.
#quickcommerce #behavioralpsychology #consumerpsychology #blinkit #swiggy #zepto #nudgetheory
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