Why Your New Sales Team Is Failing And the System That Fixes It.

Описание: Are you facing common "sales problems" like reps freelancing and "lead generation" falling through the cracks? This video addresses how to design an effective GTM motion, stand up a CRM to match, and train your team to optimize the entire "sales process". We'll show you how to implement a clear "sales strategy" to improve "performance management" and gain visibility into your operations. 🚀

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Timestamps
00:00 - The Sales Process Problem
02:18 - Defining Your Playbook
02:54 - Configuring CRM Stages
04:55 - Key Data Points
09:58 - Automating with Workflows
18:46 - Building Sales Dashboards
23:55 - Playbook Recap
24:29 - Next Steps

If you're new to my channel, my name is Marawan Aziz. I'm the Founder & CEO of SixtySixTen, a RevOps and GTM consultancy that helps B2B teams design, build, and scale their revenue operations.

How I got here…

I'm an engineer by trade. Spent years building back-office systems and process infrastructure across multiple industries. About five years ago, I pivoted fully into RevOps and go-to-market, where I saw companies bleeding money from broken systems, disconnected tools, and processes held together by duct tape and hope.

Since then, my team and I have:

Helped 3 companies successfully exit through our strategies and implementations
Generated over $5M in revenue for our clients
Saved teams thousands of hours through automation and process optimization

I started this channel because most RevOps content is either too surface-level or too vendor-specific. Here, I break down practical GTM plays from a technical perspective. The actual systems, workflows, and strategies that move the needle for B2B revenue teams.

No fluff. No theory without execution. Just the plays that work.

Connect with me:
LinkedIn:   / marawanaziz  
Twitter/X: https://x.com/RealMarsAziz