PSX Investors Beware 🚨 High Dividend Yield ≠ Good Investment

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Many investors on the Pakistan Stock Exchange (PSX) get attracted by high dividend yields and buy stocks just because the percentage looks good. But is this really a smart investment strategy? In this video, we break down the dividend yield trap and explain why dividend yield alone is not a reliable indicator for buying shares.

We’ll cover:
What dividend yield actually means and how it is calculated.
Why high dividend yields can sometimes be misleading (falling share price illusion, unsustainable payouts, no reinvestment in business, and one-off events).
The difference between sustainable dividends from strong companies like EFERT and FFC, versus risky high-yield traps often seen in cyclical sectors like textiles.
Key metrics every smart investor should look at instead of only dividend yield: EPS growth, free cash flow, payout ratio, debt levels, and industry outlook.

If you’re a beginner or even an experienced investor in Pakistan’s stock market, this video will help you avoid common mistakes and make smarter long-term investment decisions.

👉 Don’t fall for the “high yield” trap. Learn how to analyze companies properly and build a stronger portfolio on the PSX.

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