Production Is No Longer Linear and What That Means for IP Value
Автор: media:Unscripted
Загружено: 2026-02-16
Просмотров: 7
Описание:
TV conversations obsess over formats, platforms, and generative AI.
But far less attention is paid to something more consequential:
How decisions actually move through production.
In this episode of Media Unscripted, I sit down with Charlotte Layton (COO) and David Klafkowski (CEO), co-founders of Tanooki, to explore the structural shift happening beneath the surface of modern TV production.
We discuss:
Why “locked” content is rarely locked anymore
How the disappearance of transmission deadlines changed decision-making discipline
Why multi-stakeholder productions (brands, streamers, global releases) are reshaping workflow economics
Where AI delivers real value — and where it doesn’t
How archive discoverability may become one of the biggest untapped commercial levers for IP owners
This isn’t a conversation about platforms and software.
It’s about how production systems are becoming economic infrastructure and why IP owners who ignore workflow discipline risk leaving money on the table.
For senior executives in production, streaming, and IP strategy, this episode surfaces a question few are asking:
If production is no longer linear, how should value be structured differently?
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