Authentic Brand Storytelling, How to Connect With Your Audience - with Sophie Bell

Описание: In this episode, I’m joined by Sophie Bell, Managing Director at Toast, to talk about what authentic brand storytelling really looks like in practice. We explore why keeping your message simple matters, how to connect with your audience in a genuine way, and why trying to say too much often dilutes your impact.

Sophie shares her experience of working with brands across documentaries, advertising, and branded content, and explains the idea of story finding, identifying real voices and real stories that naturally align with your brand. We discuss how to avoid overwhelming your audience, the role of honesty and transparency in building trust, and why letting go of control can actually strengthen your message.

We also talk about the pressure to create constant content, particularly video, how to focus on quality without burning out, and how AI can support creativity for small businesses, not replace it.
If you want to strengthen your content, clarify your message, and approach authentic brand storytelling with more confidence, this episode will give you practical insight and reassurance.

Chapters
00:00 Introduction and meet Sophie Bell
01:00 What story telling means for brands
02:20 How successful brands tell simple, effective stories
04:30 Choosing one clear message for your content
07:10 What authenticity really looks like in brand storytelling
09:20 Polished versus informal content and what works best
11:40 Creating quality content without burnout
14:40 Quality versus quantity in brand content
18:45 Why AI is not just for big companies
22:05 How AI can elevate creativity and storytelling
27:05 First steps for experimenting with AI

Find Sophie here:
  / 1833711  
https://www.toasttv.co.uk/
https://www.instagram.com/wearetoastt...

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