Flash Class: Are You Ready for a Capital Campaign

Описание: Are you considering a capital campaign in the next 24 months? Believe it or not, you should be thinking through some key decisions now. Early preparation can put you on track to success and save you from costly (and embarrassing) mistakes with your most important donors. Whether you are raising $1,000,000 or $50,000,000, there are basic building blocks for success. Wouldn't it help to have those laid out before you even begin? This webinar will Kyle Queal will provide you with the answers to these important questions with real-life application to help you start your campaign the right way.

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A couple of other questions to ask yourself are: What is urgent about this project? We all know the difference between important and urgent, but there has to be some sense of time sensitivity to this particular case. There has to be some reason why we need to move. We need to get going. We have to build in 24-36 months, we have to break ground because, if we don’t, here are the dire things were going to face. Here are the people that aren’t going to be served. And then, of course, you have to ask yourself, how will a donor’s gift impact the project? Can a donor see themselves as having such a transformational impact in this campaign that they actually could be a hero or heroine in helping bring this conflict to some resolution.



And then finally, put negatively, as you consider your desired future and you consider the urgent and compelling case you have to move forward. What happens if you don’t move forward? What happens if you don’t build that building? What happens if those children aren’t served through a new early childhood education program and building?





KYLE QUEAL: What happens if the homeless shelter doesn’t double in size to meet the growing demand of homeless men, women, and children in your city? What happens if those women transitioning out of incarceration don’t have a place to live as part of a program helping them assimilate back to some semblance of life? Putting, in essence, the negative before a donor and telling your story, it can be a very compelling way to share the urgency of your particular situation. So we’ve talked about where is there conflict in your story? That’s really part of this first element. A compelling and urgent need must exist. There must be some conflict that you aren’t overcoming.