DoubleVerify - Tackling new measurement challenges in viewability, fraud and brand safety
Автор: MarketectureTV
Загружено: 2023-04-03
Просмотров: 1028
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DoubleVerify pioneered the verification space over a decade ago and has successfully positioned itself as a leader in viewability, fraud detection, and brand safety as each of those categories emerged. In this conversation with Ari Paparo, CEO Mark Zagorski describes the company’s progress on integrating with TikTok and other walled gardens, its investment in brand suitability, and other product initiatives.
This is a free excerpt from the full conversation. To see the longer version of this video, become a Marketecture member and watch the full video here:
https://www.marketecture.tv/programs/...
Marketecture lets you Get Smart. Fast. Over 50 in-depth videos with ad tech, CTV, and marketing technology companies, interviewed by well-known experts like Ari Paparo, Jeremy Kagan, Eric Seufert, Mike Shields, Bryan Barletta, and Zach Rodgers.
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