Customer-Led Growth: The Future of B2B Marketing 🚀

Описание: Discover how Customer-Led Growth is revolutionizing the future of B2B marketing! 🚀 In this dynamic webinar, industry leaders dive deep into strategies for leveraging the creator economy, digital marketing, and content creation to forge stronger relationships with customers and fuel long-term growth. Explore how customer advocacy, AI-driven insights, and breaking silos between teams can transform your marketing strategies and empower your business to thrive.

Hosted by Mark and featuring Gianna and Jeff from Champion, this session uncovers actionable frameworks like the 11-star customer experience, the power of customer health scores over traditional metrics like NPS, and the importance of building trust-driven networks. Whether you’re navigating the dynamic changes in B2B marketing or looking to maximize customer value, this webinar offers fresh perspectives and practical advice.

Join the conversation and learn how to put your customers at the center of your growth strategy. Don’t forget to connect with us on LinkedIn and check out more resources on ChampionHQ.com. Let’s shape the future of B2B marketing together! 🌟

#growthmarketing #b2bmarketing #inboundmarketing #contentmarketing #digitalmarketing

#growthmarketing #digitalmarketing #growthhacking #marketinganalytics #b2bleadgeneration

CHAPTERS:
00:00 - Intro
00:38 - Gianna's Introduction and Excitement
02:52 - Jeff's Introduction and Excitement
04:56 - Partnering with Customers for Business Success
09:14 - Customers as Your Best Marketing Channel
11:58 - Identifying and Activating Your Best Customers
19:30 - Understanding Customer Engagement
24:59 - Importance of Customer References
29:14 - Key Data Points for Customer Advocacy
31:40 - Exploring Net Promoter Score (NPS)
38:58 - Alternatives to NPS
43:02 - Components of a Customer Health Score
47:25 - Customer-Led Growth vs. Customer Marketing
53:01 - Conclusion and Wrap-Up