On that "These are my people!" website experience
Автор: The UU Growth Lab
Загружено: 2018-10-26
Просмотров: 67
Описание:
In this Facebook live session, I share a brief case study focusing on the text of congregational website welcome, about, and visitor pages.
Recently I visited two UU congregational websites back to back. The difference between them was staggering.
One was "Eh...." The other? I was instantly drawn in, inspired, and had a deep sense that "Ahhhhh, these are my people...."
There are lots of little adjustments we can make online which can impact whether people stay on your website or immediately bounce. We don't want potential visitors bouncing off your site, we want them to stay, to learn, to connect, and eventually, to visit.
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