Reinforcing positioning through product launches with April Dunford (Obviously Awesome)
Автор: LaunchNotes
Загружено: 2023-05-31
Просмотров: 351
Описание:
Steve Klein (@stevenklein - / stevenklein ) of LaunchNotes talks with April Dunford (author of Obviously Awesome) about how to reinforce positioning through product launches.
🔗 Links
Apri’s website: https://www.aprildunford.com/
April on LinkedIn: / aprildunford
April’s book: https://www.amazon.com/Obviously-Awes...
🚀 Check out LaunchNotes: https://launchnotes.com
🙏 Join Launch Awesome: https://www.launchnotes.com/launch-aw...
📺 Follow on YouTube: / @launchnotes
Check out the LaunchNotes Podcast: https://launchnotes-podcast.launchnot...
📝 Show notes
(00:00) - Introductions
(02:19) - Product led vs. sales led
(05:34) - Positioning vs. messaging vs. narrative
(14:59) - How to tie small product changes into your positioning
(21:34) - Expanding positioning to include more customers
(25:34) - Measuring the effectiveness of positioning and messaging
(36:24) - April's book about product positioning
(40:47) - Identifying companies with great positioning
(44:40) - Reinforcing positioning without reusing the exact same words
(48:53) - When to create and share a positioning document
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