Why 40,000 Americans Die on Our Roads Every Year (And What Can Fix It)

Описание: Every year, more than 40,000 people are killed on U.S. roads—and hundreds of thousands more are seriously injured.

In this conversation, Doug Campbell (President, Automotive Safety Council) sits down with Mike Madeline (ASC Board Chair) to explain what the Automotive Safety Council (ASC) is, why it exists, and what the industry can do—right now—to move the needle on traffic deaths and serious injuries.

They talk about:
• How ASC started in 1962 with seatbelt suppliers and helped advance early safety regulation
• Why seatbelts still matter (and why a small percentage not wearing them has a massive impact)
• The gap between U.S. and Europe’s safety progress—and what we can learn from Euro NCAP
• ADAS basics (automatic emergency braking, lane keeping, driver monitoring) and why the terminology confuses the public
• Why public education + smarter standards can save lives without “thousands more” added to vehicle cost
• The next chapter: ASC’s Driven to Safety initiative—making automotive safety simple, clear, and usable for everyday drivers

Driven to Safety is ASC’s public-facing effort to help drivers understand the safety systems in their vehicles, make informed buying decisions, and use technology the way it was designed to protect them.

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