Expansion Department: Faith, Burnout, and Scaling a Group Therapy Practice w/ Heidi Mortenson LMFT

Описание: 📌 Guest: Heidi Mortenson, LMFT (Minnesota)
🌿 Focus: Private practice leadership, faith-driven growth, coaching/consulting, culture & relational equity
🔗 Connect with Heidi Mortenson
Website: https://www.heidimortensonlmft.com/
(Heidi offers coaching/consulting and a brief consult option to explore fit.)

In this episode of Private Practice Practically – Expansion Department Series, Rich sits down with Heidi Mortonson, Licensed Marriage & Family Therapist and longtime private practice owner, to unpack what happens when outward success stops feeling sustainable and it becomes time to prune for a new season.

Heidi shares her journey of building and scaling a private practice over 16 years to a group practice of 30 employees, navigating burnout, marriage strain, people-pleasing, and the moment she describes as surrender, where faith stopped being “lukewarm” and became a daily lived reality. We talk about what it looks like to shift a practice from “Heidi’s business” into a real company, how infrastructure and culture change everything, and why honoring strengths can transform a marriage and a business.

We also dig into a topic nearly every clinician can relate to: impostor syndrome. Heidi offers a grounded, compassionate approach—naming it, bringing it into the light, and slowing down long enough to uncover the root story underneath it, rather than trying to “fix” the feeling as fast as possible.

If you’re a therapist, practice owner, or entrepreneur trying to scale without losing yourself, this conversation is a powerful blend of clinical insight, leadership, and spiritual formation.

Key topics covered:
-Scaling a private practice into a real company
-People-pleasing, leadership infrastructure, and healthy culture
-Marriage strain, respect, and building a safer home dynamic
-Faith, surrender, and vocational clarity
-Selling a group practice (and the emotional relief after signing)
-Coaching vs consulting: accountability, culture, and relational equity
-Impostor syndrome: naming it, sitting with it, and finding the root


#ClinicalExcellence #PrivatePractice #TherapistBusiness #GroupPractice #ImpostorSyndrome #Leadership #FaithAndMentalHealth #Coaching #PrivatePracticePractically