Is Technology Replacing Sales People?

Описание: Technology augments a role and, for many, ultimately replaces the role of a person in tasks that are better suited to bots. Buyers are rarely seeking a relationship... they instead just want to buy what they need efficiency with best value for money and lowest risk.

Every seller needs to define the value they provide and focus on the truly human elements that create value and differentiation. These areas include insight, navigating politics to secure consensus, building a business case, managing ambiguity, complexity and risk, and creating emotional connection and commitment to change.

Learn more in the book, Tech-Powered Sales which has been acclaimed as the most important book in selling for the 2020s. Co-authored by Tony Hughes and Justin Michael, the book sets a gob-smacking vision for the future of sales effectiveness, championing RevOps and SalesOps, while explaining how to embrace emerging sales tools which are accelerating at breathtaking rates.

Leaders and Salespeople in all roles can harness their sales stack to consistently create quality sales pipeline at superhuman levels. The book explains exactly how to up-skill your technology quotient (TQ) by understanding how the most powerful sales technologies operate and can be configured for maximum benefit.

The book is essential reading for anyone seeking to remain relevant and gain an advantage is the highly competitive world of business-to-business sales. The book can be purchased in paperback, audio and ebook formats through Amazon, Audible, Kindle and other channels.

This interview with Tony Hughes by Sarah (Sharky) Harkness on the All Ears podcast by Cattle Dog Digital.