If I’m Advising You on ONE Thing for 2026… It’s Retention
Автор: My Nonprofit Advisor
Загружено: 2025-12-23
Просмотров: 1
Описание:
Money looks okay. Donor counts are messy. In this video, Shannon from My Nonprofit Advisor shows why 2026 is the year to focus on donor retention—so your budget stops feeling like a roller coaster.
You’ll see why holding onto the people who already believe in you beats chasing new shiny things. And you’ll get simple steps you can use this week.
What you’ll learn
Why fewer donors giving bigger gifts is risky (the “wobbly table” problem)
How fast thank-yous and “impact receipts” boost repeat gifts
Simple scripts for larger donors and lapsed small donors
What to fix on your donation page to make “yes” easy
How your board can help without “committee cosplay”
Retention isn’t warm and fuzzy—it’s risk management. Keep your base. Grow mid/major with clear plans and dates. Make saying “yes” simple. When you do that, revenue feels less like hope and more like math.
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