How to Own Your Marketing in 5 Simple Steps as a Local Business

Описание: Most business owners don’t realize this until it’s too late:
If you don’t own your marketing systems, you don’t actually know what’s driving revenue.

Whether you work with an agency or run marketing in-house, you should always own your assets, data, and attribution, not just dashboards designed to make things look good.

In this video, Dennis Yu (former Yahoo search engineer) and Marko break down:

-- Why agencies should give you admin access (and why some don’t).
-- How to verify what’s actually being spent on ads.
-- The fastest way to audit Google Ads, Facebook Ads, and analytics.
-- How to spot ghost management and fake optimization.
-- What transparency actually looks like in a healthy agency relationship.
-- When to use an agency, when to use VAs, and when to bring marketing in-house.

It’s about business owners taking responsibility for their revenue systems.

If you’re spending money on marketing and can’t clearly answer:
“Where are my calls coming from, and how much are they worth?”

…this video will fix that.

Chapters

00:00 – Why Business Owners Must Own Their Marketing
02:39 – Step 1: Get Admin Access to All Marketing Assets
06:44 – Step 2: Run a Simple Audit (Even If You’re Not Technical)
07:19 – How to Verify Actual Ad Spend vs Agency Reports
09:19 – How to Check Change History (Is Anyone Even Working?)
13:00 – Performance Max, Automation & Common Agency Excuses
16:06 – How Asking Questions Gets You Better Account Managers
19:33 – Step 3: Holding Agencies Accountable Without Burning Bridges
20:46 – Transparency, Reporting & Real Metrics That Matter
24:18 – Metrics vs Analysis vs Action (Where Agencies Fail)
27:45 – What to Do When You Find Serious Problems
33:10 – Step 4: Building Internal Marketing Processes
36:06 – Why SOPs & Checklists Matter More Than Tools
42:20 – Small Business Reality: When Agencies Don’t Make Sense
46:25 – When to Hire an Agency vs Use VAs vs Go In-House
49:03 – How Great Agencies Create Long-Term Lighthouse Clients
50:49 – What Businesses Under $1–2M Should Focus On
55:22 – Final Advice for Business Owners
55:50 – Who Dennis Yu Is & Where to Learn More