Building Audience Trust and Engagement in an Election Year
Автор: Tickaroo
Загружено: 2024-09-25
Просмотров: 92
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Join the conversation with leading European editorial teams on how to build connections with audiences this election season.
This year, over half the global population will have or has had the chance to cast their vote in national elections. However, a landscape of declining media trust, slashed budgets and competition from social media platforms poses a significant challenge for newsrooms delivering election coverage that engages and influences. Newsrooms must do more with less and win back audiences by creating trustworthy, appealing and interactive content that reflects user needs.
Tune in for insights on how to foster trust & build stronger connections with your readers during this election cycle and beyond. Featuring experts from leading European editorial teams:
🎙 Victoria Steveley, Deputy Chief Audience Editor at Belfast Telegraph
🎙 Pip Tomson, former Presenter & Journalist at GB News
🎙 Daniel Mollitor, Business Editor at dpa Deutsche Presse-Agentur GmbH
🎙 Naomi Owusu, CEO at Tickaroo
Moderated by the communication expert Richard Uridge.
Note: Due to technical issues, Pip Tomson isn’t visible on screen but you can still hear her throughout the discussion.
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