Raycheal M. Proctor: The Marketing Shift Every Founder Must Understand

Описание: In this episode of E-Coffee with Experts, host Ranmay speaks with Raycheal M. Proctor, Founder & Marketing Director at Unlimited Mixed Marketing, about what’s really happening in SEO, omnichannel marketing, and B2B growth as we move toward 2026.

Raycheal shares her journey from the early days of digital marketing, when SEO was still experimental, to building an agency focused on strong systems, delegation, and scalable foundations. She explains why many agencies struggle to serve enterprise clients and why true growth starts with clear processes and aligned teams.

The conversation explores how AI and LLM-driven search are reshaping marketing, why SEO still plays a critical role in omnichannel success, and what kind of content actually influences long B2B buying cycles.

Raycheal also breaks down common mistakes teams make with account-based marketing, omnichannel execution, and sales-marketing alignment — even when using advanced tools.

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In this episode, we discuss:

00:00 – 00:45: Introduction
00:45 – 02:15: Raycheal’s Early Digital Marketing Journey
02:15 – 03:05: Why She Started Her Own Agency
03:05 – 04:10: Moving From Job to Agency Founder
04:10 – 05:20: The Key Change Agencies Must Make to Scale
05:20 – 06:35: Decisions That Helped the Agency Grow
06:35 – 07:55: What Really Changed in SEO During 2025
07:55 – 09:05: Preparing for Marketing in 2026
09:05 – 10:35: Why SEO Still Matters in an AI World
10:35 – 12:05: What Content Works Best in B2B Today
12:05 – 13:30: Why Omnichannel Campaigns Often Fail
13:30 – 14:45: The Biggest ABM Mistake Teams Make
14:45 – 15:55: Thoughts on AI Tools and Automation
15:55 – 18:30: A Client Story That Shows SEO Power
18:30 – 19:23: Final Thoughts

🔗 Connect with Raycheal M. Proctor

👥   / raychealproctor  
💻 https://www.unlimitedmixedmarketing.com/

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Website: https://www.digitalwebsolutions.com/
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LinkedIn:   / digital-web-solutions.