Intensity, Burnout, and Alignment | The Outdoor Agent Podcast with Shelby Johnson

Описание: This one starts off messy in the best way. I intro the wrong podcast name, Shelby immediately calls me out, and we leave it in. That’s the vibe. Real talk. No pretending.


Shelby Johnson is the co-host of The Agent Goldmine and the founder of Five Pillars. She’s also one of the people who helped shape how I think about building a real estate business without burning your life to the ground.


We talk about her early days leaving the Army, planning to be a full-time investor, and then getting hit with reality. She tells the story about bringing roughly twenty-three thousand dollars to close on a seventy-five thousand dollar duplex and realizing real quick that doing rentals the “normal” way wasn’t sustainable.


That moment pushed her into sales. And she went hard. Forty-eight closings her first year. Low price points. Almost no backend support. It worked, but it came at a cost. Because the more you grow, the more people want in, and if you don’t protect your time and your culture, the business turns into a job you hate.


We break down what Five Pillars looked like in the early days, how it scaled across markets, and why Shelby eventually tore the team model down and rebuilt it into Five Pillars Nation so agents could run their own businesses without the babysitting.


We also get into podcasting, YouTube, and why confidence on camera is just reps. Shelby’s living proof of that. I share my side too, including how trying to dress and act like a “normal agent” almost kept me stuck until I leaned into land, boots, and just being myself.


This isn’t a sales pitch. It’s just an honest conversation about mistakes, momentum, burnout, rebuilding, and doing business in a way you can actually live with.


Buy Dirt | Plant Roots | Leave Your Legacy

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CHAPTERS
00:00 Introduction + podcast mishap
01:20 Jake’s intro + Shelby joins the show
02:40 Shelby’s move to Lexington + building a new market
06:24 Leaving the Army + the original investor plan
08:46 The duplex closing cost reality check
10:52 “I can do that” and why Shelby got licensed
11:28 48 closings year one + needing support
12:49 Hiring cheap help + finding the right TC
18:13 Meeting Mike G + early Five Pillars energy
20:40 Pints & Properties started as community
22:13 The “glory days” and why it worked then
25:14 Why Shelby tore the team model down
28:11 Culture dilution + people wanting results without work
30:03 Five Pillars Nation and removing the middleman
30:51 eXp model + revenue share talk
33:25 Lexington brand shift + niche focus
36:11 Stop faking who you are
41:40 Podcasting, relationships, and referrals
48:32 YouTube confidence + early results
50:29 Resources, community, and not reinventing the wheel
54:16 Gratitude + where to find Shelby
55:06 Shelby’s Instagram + closing out

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Connect with Shelby:
YouTube: @TheAgentGoldmine
Instagram: theshelbyshow_ _

Connect with Jake:
YouTube: @Jake.TheOutdoorAgent
Instagram: thejake.logan