The .Com Trap: What Smart Companies Are Doing Instead

Описание: In this episode, Divya Parekh sits down with tech author and entrepreneur Joe Alagna for a straight-talk conversation about the business move most leaders are overlooking: top-level domains. Joe explains what they are, why they can become a powerful brand and investment asset, and what it means that the opportunity to purchase them opens again in April 2026. This is not a techie rabbit hole. It’s a clarity episode for founders and executives who want to protect their brand, make smarter long-term decisions, and stay ahead of the curve before the rush hits.

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00:02:43 - 00:04:01 - Divya shares her early experience and path to domain industry

00:04:45 - 00:07:39 - Overview of domain name extensions and the rise of alternative TLDs

00:09:48 - 00:12:02 - How the .ai domain gained popularity, its roots with Anguilla, and similar stories (.mu for Mauritius/Music)

00:12:43 - 00:15:40 - Buying premium domains as investments—examples like AI.com, how domains can appreciate

00:16:11 - 00:18:19 - Domain authority, trust in .com, .org, and growing acceptance of new TLDs


00:18:19 - 00:21:17 - Announcement of ICANN opening up new TLD application window in 2026


00:21:50 - 00:24:06 - Process for applying for your own TLD, costs, and resources (ICANN, using consultants)

00:24:06 - 00:25:20 - Attending ICANN meetings and learning opportunities

00:25:50 - 00:28:13 - Financial ranges: application fees, example costs for acquiring a TLD

00:31:14 - 00:35:11 - TLD auctions, how contention sets work, and reveal day explained

00:35:52 - 00:37:37 - What happens if you lose the auction or withdraw (partial refund)

00:38:40 - 00:41:46 - How to find Divya’s book and connect with her (Amazon, websites, LinkedIn)

00:41:57 - 00:43:04 - Final thoughts on the future of domain names, their importance, and industry encouragement
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