Episode 6: When Sales are Slow

Описание: In this episode, we cover the highs and lows of reselling, achieving consistent sales, handling slow sales months, strategies for moving stale inventory, adapting to seasonal changes, navigating slow sales periods, strategies for stale inventory, dealing with slow sales, managing stale inventory, and deciding when to let go of inventory. The speakers discuss options for unwanted inventory and share insights on reselling challenges and strategies. The conversation covers various aspects of inventory management, sales strategies, and buyer communication in the context of online reselling platforms. It delves into the use of promotions, discounted shipping, and offsite advertising to boost sales. Additionally, it explores the utilization of Facebook Marketplace, newsletters, and markdown sections to enhance visibility and engagement with potential buyers.


Takeaways

Adapting to seasonal changes is crucial for resellers.
Strategies for moving stale inventory include running sales and focusing on seasonal items. Effective inventory management is crucial for successful online reselling.
Strategic use of promotions, discounts, and buyer communication can significantly impact sales on reselling platforms.

Chapters

00:00 Highs and Lows of Reselling
05:56 Handling Slow Sales Months
12:02 Adapting to Seasonal Changes
17:57 Strategies for Stale Inventory
24:01 Managing Stale Inventory
30:01 Options for Unwanted Inventory
35:07 Poshmark Closet Cleanout and Discounting
40:09 Thread Up Sales and Brand Recognition
45:24 Promotions and Offsite Advertising
51:04 Promotions and Recommended Percentages
58:32 Newsletter and Buyer Communication
01:03:33 Markdown Section and Facebook Marketplace