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iCrossing Social Media Week London 2011: What Next for Content?
Автор: iCrossing
Загружено: 2011-02-14
Просмотров: 1005
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What next for content?
The fact that content was declared king on the web, and then serially dethroned and reinstated at regular intervals, represents its poor treatment within the marketing mix. What needs to change?
On the 10th February 2011 iCrossing's social media & content consultants, along with clients and collaborators, shared lessons from their work and thoughts about what is coming next for content strategy. Panel chaired by Antony Mayfield, Senior Social Media Consultant.
video - Fat Sand Productions
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