The Godfather of AI attribution says Your Marketing Dashboard Is a Lie

Описание: Are your Google Analytics dashboards lying to you and killing your best marketing?

In this episode, we sit down with Jeff Greenfield, CEO and co-founder of Provolytics, to rethink how we measure marketing in a world where clicks, last-touch, and GA4 can’t see the full picture.

If you’re tired of:
Google saying one thing, Meta saying another, numbers that never add up, and CFOs who don’t believe in branding or CTV... this episode will show you a new, impression-first, AI-powered way to measure what actually works.

What You’ll Learn in This Episode

Why Your Clicks and Dashboards Don’t Add Up
Impression-Based Measurement: The Metric That Actually Matches Reality
Why marketing doesn’t buy clicks
How AI Finally Solves Multi-Touch Attribution (Without Tracking Every User)
Finding the “Hidden Experiments” in Your Media Plan
Exactly Where to Scale—and Where to Cut Spend
How to use impression-level data and AI
A DIY Framework If You Don’t Have an Enterprise Measurement Stack


Key Concepts Covered in This Video
AI marketing measurement
Marketing attribution without cookies
Impression-based attribution vs. click-based attribution
Multi-touch attribution is broken
Incrementality & lift measurement
CTV advertising measurement (Connected TV)
Digital out-of-home & podcast ad measurement
Upper-funnel vs. lower-funnel budgeting
Branding ROI and financial impact
How to prove marketing to your CFO
Google Analytics 4 (GA4) limitations
Full-funnel marketing mix optimization
Micro-experiments in your media plan
AI for media mix modeling & budget allocation
How to measure brand campaigns and awareness
Performance marketing vs. brand marketing
Future of marketing analytics in a privacy-first world

If you’re a CMO, performance marketer, or agency leader who’s drowning in conflicting dashboards, over-spending on bottom-of-funnel clicks, and struggling to prove the value of brand and CTV, this episode will show you a practical, AI-powered path out of the chaos.

👉 Hit play to learn how to move beyond clicks, unify your metrics, and get more revenue from the same marketing budget.

CONNECT WITH JEFF GREENFIELD (Provolytics)
💼 linkedin.com/in/jeffgreenfield
🌐 provalytics.com

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About Vendasta

Vendasta is an AI-powered customer acquisition and engagement platform that helps businesses get more customers—and keep them. Our platform unifies fragmented tools across marketing, sales, and operations, and uses AI assistants plus proprietary SMB data to automate busywork, streamline workflows, and amplify the humans on your team.

We help digital agencies, franchisors, and MSPs scale profitably, deliver better outcomes for local businesses, and grow long-term revenue with less manual effort.

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