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Helping the Irish Times gain a 30% uplift in sales following a subscriber- only experiment
Автор: Google News Initiative
Загружено: 2023-08-13
Просмотров: 818
Описание: The Irish Times is a renowned newspaper in Ireland with a 163-year history of publishing trusted news and information. The organisation was aware of a need to accelerate its digital growth and extend its reach to the global Irish diaspora. From participating in the Google News Initiative and FT Strategies Subscriptions Academy in 2022, the publisher was able to assemble a cross functional working group dedicated to content experimentation, which led to significantly growth their subscriber base.
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