Brooks Koepka, Rutgers Budget Shortfall & Super Bowl Ad Revenue | Standing on Business

Описание: In this episode of the Standing On Business podcast, hosts Delvin Joyce and Amani Toomer break down the business behind the biggest stage in sports.

The conversation starts with Brooks Kopeka and his transition back into the PGA Tour after spending the last few years on the LIV. The guys break down the business behind that move and what it may mean for the future of each Tour.

The two former Giants also dive deep into the Super Bowl. They take a look into record-breaking ad revenue, the rising cost of 30-second commercial spots, and how networks profit while player compensation remains relatively flat.

Delvin and Amani also discuss the NFL’s global growth strategy, including the business impact of Bad Bunny headlining the Super Bowl halftime show and why expanding the league’s reach beyond the United States is critical to future revenue. They explore how entertainment, media rights, and advertising intersect to drive billion-dollar outcomes.

The episode also takes a deep dive into college athletics, examining the financial realities of Big Ten membership through the lens of Rutgers’ massive operating losses, conference realignment, and the rising costs tied to facilities, travel, and revenue sharing. The guys debate whether athletic departments are truly designed to make money or function as long-term marketing tools for universities.
They wrap with a thoughtful discussion on NFL leadership and accountability, the financial value of making the Pro Bowl, and how players should be thinking about longevity, earnings, and life after football.

This episode offers a candid look at how money, decision-making, and power shape sports at every level — from college campuses to the Super Bowl stage