Building and Managing Your Leadership Brand with Lena Reinhard and Kelly Vaughn
Автор: O'Reilly
Загружено: 2026-02-17
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Even great leaders have to work at managing their brand. Zapier senior engineering manager Kelly Vaughn recently sat down with Lena Reinhard to discuss why aspiring and current leaders need to build and promote a personal leadership brand that’s both authentic to who they are and strategic about where they’re going.
Doing good work may get you noticed in the office, but as Kelly points out, “A leadership brand is what people are saying when you're not in the room. [It’s] what people are saying when they're actively seeking you out for some reason or another.” Listen in for tips on how to advocate for yourself without coming off as overly promotional—and use long-term goals to upgrade your leadership skills.
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