7 I Dr. Elisa Konya-Baumbach on the Psychology of AI Acceptance

Описание: Why do employees resist AI tools - even when they know they work? The problem isn't the technology. It's psychology.

In this episode, I'm joined by Dr. Elisa Konya-Baumbach - Professor of Consumer Psychology, AI adoption researcher, and Co-Founder of humest - who helps organisations understand and overcome human resistance to AI transformation.

In this conversation, we explore:
• The psychology behind AI resistance - including "uniqueness neglect" and why rational arguments don't work
• Why most AI training programs fail - and how to design literacy programs that actually drive adoption
• How reframing "AI" as "smart technologies" or giving AI assistants names changes employee behaviour
• The four levels of AI acceptance - individual, organisational, societal, and technological - and what to fix first

If your organisation has invested in AI but adoption is stalling, this conversation explains what's actually going wrong - and what to do about it.

Connect with Elisa:
LinkedIn:   / dr-elisa-konya-baumbach  
humest: https://www.humest.de

Connect with Valeriya:
LinkedIn:   / valeriya-pilkevich  
YouTube:    / @aimadesimpletalks  
Podcast: https://aimadesimple.buzzsprout.com/

Need help building AI capability in your organization? Book a call: https://calendly.com/valeriyapilkevic...

Chapters:
00:00 — Teaser
00:45 — Welcome & Introduction
01:34 — What is the psychology of AI acceptance?
02:27 — Why people reject AI even when it outperforms humans
07:43 — Humanizing AI: why framing and language matter
14:38 — Four levels of AI acceptance: individual, organizational, societal, and technology
17:56 — Why companies stall: strategy on paper vs. culture in practice
23:09 — Moving beyond one-size-fits-all AI training
26:19 — What gives optimism about the future of AI adoption
28:46 — Where to find Dr. Elisa Konya-Baumbach