Former BMG President Reveals The Key to Music Success

Описание: In this episode of The Manager’s Playbook, we’re joined by Zach Katz, former President of BMG US, co-founder of Beluga Heights, and now co-founder of Fixated, a management company reshaping how we build for creators.

Zach breaks down the shift from influencer to entrepreneur, why creators are the new power centers, and what both music and tech can learn from each other. From creator infrastructure to digital strategy, this is a blueprint for where the business is headed.

Whether you're managing artists or building companies, this episode delivers sharp, actionable insight.

Timestamps:
00:00 Intro
00:51 The Importance of Mentorship
03:00 Passion for People
07:21 The Five Seats at the Table
11:43 No Plan B Mentality
23:35 Transition to Management
37:21 Building Beluga Heights
38:41 Discovering Sean Kingston
40:32 Jason Derulo's Breakthrough
45:59 Joining BMG
54:54 Innovating the Music Industry
01:00:41 Entering the Digital Entertainment Space
01:07:46 Founding Fixated
01:12:59 Inspiration from the Music Industry
01:13:55 Case Study: Sketch the Madden Streamer
01:17:52 Monetization Strategies for Creators
01:31:33 Building a Successful Team and Culture
01:39:58 The Role of Strategic Partnerships

The opinions shared by our guest are their own and do not necessarily reflect those of the host or The Manager’s Playbook.

Book a 1:1 Strategy Session with Mauricio Ruiz, host of The Manager's Playbook, with over 16 years of experience for tailored advice for artists and managers. Consultation Fees Apply https://calendly.com/themanagersplayb...

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Host: Mauricio Ruiz
Executive Producer: Mauricio Ruiz
Director of Photography: Will Dobak
On Location Sound: Jesse Lopez
Editor: Max Carmona & Madison Lair
Co-Editor: Mauricio Ruiz
Colourist: Max Carmona & Madison Lair
Sound Engineer: Francisco Sabio
Project Manager: Erica Kongvongxay
Marketing Coordinator: Melanie Letra-Frade
Production Company: 8 Til Faint

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