The Difference Between Positioning and Messaging

Как выстроить позиционирование и обмен сообщениями (от бывшего менеджера по маркетингу Google)

Why Your Positioning Sucks And How to Fix it (w/ April Dunford)

What's the difference between strategy and tactics?

How to Communicate With Confidence & Ease (From Harvard Business School’s #1 Professor)

How to create compelling value propositions for your startup - Anthony Pierri

Бывший рекрутер Google объясняет, почему «ложь» помогает получить работу.

The Marketing Expert: Sell Anything with this Trick | April Dunford

Go-To-Market Launch Plan For A New SaaS Product

How to Create a Killer Marketing Message

Value Props: Create a Product People Will Actually Buy

Positioning & Messaging Explained (by an ex-Google PMM)

Go-To-Market Messaging Framework

Why Most AI Projects Fail in SaaS (It’s Not the Tool)

You can't say that: Positioning vs Messaging

4K Hypnotic Neon Wave • Pink & Red Abstract Screensaver (2-Hour Seamless Loop)

How To Write A Book In A Weekend: Serve Humanity By Writing A Book | Chandler Bolt | TEDxYoungstown

Все, чему я научился, сидя в залах заседаний советов директоров компаний с миллиардными оборотами.

What positioning is and why product marketers are doing it wrong

How to Create a B2B Go-To-Market Strategy (by an Ex-Google PMM)

SaaS Marketing 101 (3 Key Principles to Add to Your SaaS Marketing Strategy)