‘Failure Engineer’ to India’s Top Creator Operator | Viraj Sheth | EP 15 | The Darshana Shah Show

Описание: Join us as we dive deep into the journey of Viraj Sheth, Co-founder and CEO of Monk Entertainment, who has been a pivotal force in shaping India's creator economy. Discover the early days of influencer marketing, the impact of COVID-19 on the industry, and the importance of finding a unique selling proposition (USP) as a creator. Viraj shares his insights on managing Gen Z talent, navigating the business aspects of content creation, and the evolving landscape of influencer marketing.

This episode is a treasure trove for anyone aspiring to understand the dynamic world of content creation and influencer marketing. Learn about Viraj's personal journey, his leadership style, and Monk Entertainment's vision for the future.

00:00-Trailer
00:54-Introducing Viraj Sheth
01:49-Childhood, Schooling & Early Love for Language
05:28-Struggles in Engineering & Turning His Life Around
08:35-Meeting Ranveer Allahbadia
11:30-First Big Win: Tinder Collaboration
12:35-Starting Monk Entertainment & Identifying Early Gaps
14:43-Choosing Entrepreneurship and Quitting Consulting
17:02-COVID Boom & The Explosion of Influencer Marketing
18:17-The Vision Behind Monk Entertainment
21:29-Signing the First Influencers Beyond Ranveer
22:03-Working With YouTube & Other Platforms: Early Challenges
25:40-Becoming a Brand-First Influencer Agency
30:15-Talent Selection: What Makes a Creator Worth Managing?
34:20-What They Look for Before Onboarding a Creator?
36:53-Impact Over Brands: High-Loyalty Creators
38:06-Instagram vs YouTube: Monetization Differences
38:44-Celebrities Entering Content Creation
41:00-Trend Chasing vs. Originality
42:55-Authenticity vs Relatability
45:41-The Rise of Regional Creators
50:00-How Monetization Works?
52:40-What Brands Want From Creators Today?
54:32-Key Mistakes Creators Make With Pricing & Value
58:25-Viraj as a Leader: Mistakes & Evolution
01:01:15-Hiring Gen-Z & Building Company Culture
01:04:40-What Metrics Brands Actually Care About?
01:08:40-Impact of Ranveer’s Negative Publicity on Monk-E
01:11:10-Creators Building Strong Personal Brands
01:13:01-The Future of AI in Creator Content
01:17:05-Rapid Fire Round
01:22:17-Closing Remarks

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