Braniff Boeing 727-227 N412BN First Terracotta Ultra Scheme Air to Air Film 1979

Описание: On July 17, 1978, Braniff International introduced its third color revolution since 1965, with the introduction of the new Ultra Color Scheme. The equally new Elegance Campaign called for a new mature and sophisticated look for Braniff and the Ultra Scheme was perfectly in tune to meet this requirement. The new look introduced an array of deep rich colors for Braniff's jet fleet that incorporated sleek and sporty paint stripes to give the look of forward movement. The new scheme was modern and timeless and would easily be introduced today to rave reviews.

In November 1976, Braniff Chairman of the Board of Directors Harding L. Lawrence announced that a new and elegant color scheme would be adopted for all Braniff International aircraft. A key part of the 1977 Elegance Campaign, the new Ultra Color Scheme was given a race car flair by Michigan-based Cars and Concepts, Inc.

The new color scheme was basically created by Braniff's long-time industrial design firm Harper + George of New York City. Founder Irving Harper was famed Herman Miller mid century designer George Nelson's protege. Harper designed the unique Howard Miller Mid Century Clocks among other iconic modern designs during his time with George Nelson and Associates. Harper and George decided on a selection of deep rich and dark colors inspired by Haute Couturier Halston's summer 1977 Collection. In a 1984 interview, Halston briefly discussed the Ultra color selection for Braniff aircraft.

Halston created new flight and ground personnel uniform fashions and selected the new dish and serving ware that would be used for Braniff's new Ultra Service. Halston had used the word Ultra to describe his fashions during the 1970s as well as his famed Ultrasuede fabrics. The Ultra moniker was applied to key components of Braniff's Elegance Campaign, which was the third reinvention of the Airline's image since 1965. Cars and Concepts, Inc. was contracted by Harper and George to add a unique flair to the Quiet Elegance of the new Braniff Ultra Color Scheme including Braniff’s jets, which were referred to as Ultra Jets and Ultra Space Jets.

Cars and Concepts created a unique automotive inspired pinstripe effect for each aircraft including the Boeing 727, Douglas DC-8 and Boeing 747. Most Boeing 747s were painted in Ultra Orange and featured Cream and Metallic Gold Pinstripes along the lower 1/4 of the fuselage, vertical and horizontal tail surfaces and forward engine cowlings. A unique modern Braniff International script, designed by Harper and George in 1969, was featured in Cream on the forward section of each 747. The first Boeing 747 to receive the Ultra Scheme was 747-130A N610BN, a leased aircraft, was painted in the Orange Ultra Scheme but without any of the Power Paints Stripes. All 747s, except for the original Boeing 747-127 N601BN, and two leased 747s, were painted in the new color scheme.

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