NEW FEATURE - Shopify Just Unlocked Metafield Reporting (This Is Huge)

Описание: Shopify has just released a powerful reporting update - you can now build reports using metafields.

That means you can analyse revenue, units sold, and performance based on:
Product metafields (materials, ingredients, gender, season, etc.)
Variant metafields
Customer metafields (loyalty tier, B2B, subscription type, and more)

Previously, metafields were great for storefront data - but useless in reporting.

Now? They’re strategic.

In this video, I’ll show you:
Where to find the new Shopify metafield reporting options
How to build a custom report
Practical use cases (materials, ingredients, gender, customer segmentation)
Why this matters for CRO and smarter buying decisions
What to watch out for when setting it up

If you're serious about understanding what’s actually driving performance in your Shopify store, this is one to implement.

🙋‍♂️ ABOUT ME
I'm Lee, a Shopify CRO Specialist with over a decade of hands-on experience. I share practical, proven strategies to help you build, optimise, and scale your own Shopify store with confidence.

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00:00 Intro
00:20 Metafields Setup
01:33 Important - for new metafields
01:54 eCommunity
02:47 Metafield Reporting
03:42 CRO benefits
04:06 Key takeaways
04:19 Why this update is important

#Shopify #ShopifyMetafields #Metafields #Reporting

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