NOBEL Large Tiles Center 诺贝尔岩板科技文化中心 Designer: PRID INTERNATIONAL DESIGN 柏仁国际联合设计 Tu PoChun 杜柏均

Описание: A good article is worthy of a lifetime to comprehend, and so is a good design. "The Land of Peach Blossom" created by the Wei and Jin Dynasty poet Tao Yuanming has only three hundred and six words, but it can be passed down for thousands of years and is still loved by people. In Chinese people’s heart, "The Land of Peach Blossom" is no longer a "fantasy" written by literati, and no longer a simple "pastoral", but a spirit, a halo brought out by Chinese aesthetics and ideals. The concept of "harmony between men, harmony between man and nature" is rooted in the blood of the Chinese, and it is also the humanistic philosophy pursued by the designer Tu PoChun.

In Yuhang’s open Hangjiahu Plain and the southern Beijing-Hangzhou Grand Canal, there is a Nobel Ceramic Rock Slab Technology and Cultural Center, which is unprecedented with ceramic culture, building the hope of history and the future, and connects the land with the emotions of architecture, interior and people more friendly, forming a harmonious coexistence of "heaven, earth, and people".

Find the original heart, meet The Land of Peach Blossom
Tu PoChun's admiration and interpretation of Chinese culture is reflected in the entire building and interior of "The Land of Peach Blossom". "In the context of the West, their ideal country is magnificent modern art, while the ideal country in the East is Tao Yuanming's The Land of Peach Blossom." Therefore, a "The Land of Peach Blossom" combining modern civilization and nature was formed. Relying on the spirit of the Nobel brand and the ceramic materials, he took the original intention and used innovative technology, combining the "hardness" of the rock slab with the "softness" of the humanities, using the design to show a deeper meaning in the design concept, construction technology and decorative materials.

There must be heaven and earth before everything
The land occupied by the Science and Technology Center used to be an empty factory building. The designer Tu PoChun and his friend Lin Congran carefully planned the building as the "Dawn of Sinochem Civilization." They recreated the spirit of the traditional six kinds of jade "Cong", inherited the beliefs of "treasures of the world" through "shape", designed the square base through the idea of"yin and yang balance, dynamic and static complementation", and referred to Chaoshan Moutain, Banshan Mountain and Linping Mountain to create the building, which constructs a flowing curve, showing the integration of architecture and nature.

The facade of the building is also quite innovative. They used Nobel’s new large-size rock slab developed for the first time, breaking the technical barrier of 1.5 square meters combining it with the transparent glass curtain wall to further highlight the curved surface of the building, forming an elegant and orderly picture, building dialogues with the heaven and the earth.

A symbol of civilization shaped by fire and earth
Ceramics have been a symbol of civilization created by fire and earth since ancient times. From the pottery unearthed in Liangzhu, black pottery from Deqing, celadon from Longquan, Ge Kiln, Lang Kiln to Nobel ceramics... the unique local culture, the worship of ceramics and the continuation of historical civilization, divide the interior space of this building. Standing in the main space, the atrium adopts a round-core barrel design, and the facade adopts uneven large rock slabs to form a picture of different colors. The five elements of "metal, wood, water, fire, and earth" deepen the impression of traditional Chinese culture.
At the same time, the design team applied the theme of rock slabs in different scenarios, from desktops, countertops, floors and cabinet doors, to the spatial display and application of rock slab materials.
Whether it is a new Chinese style or a modern style...we can find design inspiration here. In addition, we can also see the application of rock slabs and wall coverings in the hotel lobby, bar, meeting room, VIP room, etc., to meet different needs. In the craft display area, the designer also clearly showed the various applications, structures and crafts behind the rock slabs. The viewers can clearly know the use of this material, which is very creative.

Constantly show new pictures with a sense of ritual, as the position changes
When we crossed a winding road, we suddenly broadened our vision. "At first I thought it was very narrow inside, and then I realized that I could walk through it. After a dozen steps, there was land, houses, heaven and earth, ponds, and mulberry trees inside. It was so beautiful." The scenery in "The Land of Peach Blossom" is too fascinating. Starting from the mirrored pool at the entrance of the building, the designer introduces people into the lobby through the entrance, forming a sense of ceremony through the top rock slab.