Rolex Sub, Studio Underd0g x Fears & a rare Japanese grail — Erika's 3-WATCH THROW DOWN

Описание: We're back at The Jeffrey, a bar that sounds like someone named their dog after it, in the heart of Manhattan, and sat down with Erika (@watchmissgmt), one of the most compelling new voices in watch collecting for a 3-Watch Throw Down. Food, travel, Japanese independents, and a Rolex Submariner she spotted across a room like a scene from a rom-com. This is her story.

Watch 1: Rolex Submariner Date 'Starbucks'
The "big girl watch." A promotion, a green dream, and a sales associate who had to take the Sub off her own wrist to make it fit. The second it locked on? Superpowers. Don't laugh, you know exactly what she means. And yes, that Glidelock bracelet remains the greatest bracelet in watchmaking. Fight us.

Watch 2: Studio Underdog × Fears SERIES02 Manhattan
Released right here in New York. Inspired by the cocktail, built like a work of art, 1mm of amber sapphire over radial-brushed steel that makes you want to order a glass of bourbon just looking at it. Erika was in the room when this thing was revealed. Coincidence? Probably not. She was actually tapped to help tease its massive launch.

Watch 3: Naoya Hida & Co. NH Type 4A
Here's where the collection goes somewhere else entirely. A Naoya Hida & Co. watch is definitely not something you see every day. So, if you do, you will definitely want to take a moment to take all of its intricacies in. A Japanese independent that barely exists outside of Tokyo trunk shows, with hand-engraved Arabic numerals that look machine-perfect and a crystal so vintage-inspired it practically disappears. Wind it. Hear it. Feel it. It's priced around US$18,500, and, despite being a very under-the-radar brand, in Erika's eyes, it's worth every cent.

From the world's most recognisable dive watch to a 300-piece NYC collab to one of horology's best-kept secrets: this is what a real watch nerd's collection looks like.

From the world's most recognisable dive watch to a 300-piece NYC collab to one of horology's best-kept secrets: this is what a real watch nerd's collection looks like.

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📍 Time+Tide New York is now open at 460 Broome Street, Soho — 7 days a week, 11am–7pm (12pm-6pm on Sundays). Come try on the watches you've only seen on the internet.
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00:00 Introduction
01:06 Erika on Watch Collecting
04:47 Rolex Submariner Date 'Starbucks'
07:38 Studio Underd0g x Fears SERIES02 Manhattan Limited Edition Watch
10:41 Japanese Independent Watch Brand Naoya Hida & Co.
12:46 Hand-engraved Details on NH Type 4A
14:14 Erika's Eclectic Watch Collecting Style
15:40 Time+Tide's Impact on NYC Watch Scene

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