Industry swaps splashy debuts for visitor test drives at Detroit Auto Show

Описание: (15 Jan 2026)
HZ US DETROIT MOTORSHOW

SOURCE: ASSOCIATED PRESS

RESTRICTION SUMMARY:

LENGTH: 3:52

ASSOCIATED PRESS
Detroit – 14 January 2026
1. Detroit Auto Show attendees walk past the Ford Motor Company stand
2. Various of a Cadillac Elevated Velocity concept vehicle on display
3. A sign features the Detroit Auto Show’s slogan (English) “There is only one Motor City”
4. SOUNDBITE (English) Todd Szott, Detroit Auto Show chair:
“Today, we're at the media and industry days here at the Detroit Auto Show here in Detroit, Michigan, the Motor City. ‘There is only one Motor City,’ a show that's uniquely Detroit. And behind me you see some great Detroit metal.”

5. Various of drivers guiding Jeeps through an “off-road” course
6. A driver manoeuvres a Ford Bronco down Bronco Mountain
7. A Jeep driver speeds along a track
8. SOUNDBITE (English) Todd Szott, Detroit Auto Show chair:
“We’ve got over 41 brands here to look at. And you can experience the cars. You can hear the tires squealing here in the background. Those are our four test tracks. We have test rides. Last year, we gave 100,000 test rides here in Huntington Place. And so, unlike auto shows of the past, now you get to get inside and actually feel and hear what the cars are all about.”

9. Various of a 2026 Ford Mustang Mach-E
10. Various of charging stations and a vehicle charger
11. A 2026 GMC Hummer EV SUV
12. SOUNDBITE (English) Todd Szott, Detroit Auto Show chair:
“So, when it comes to technology, our show reflects what's going on in the industry at a consumer level. There's lots of EVs here. There's a changing landscape. We have EVs. We have hybrids. We have combustion engine vehicles.”

13. An Alfa Romeo badge
14. Show attendees look closely at an Alfa Romeo vehicle
15. Various of a Jeep Recon
16. SOUNDBITE (English) Todd Szott, Detroit Auto Show chair:
“On the show floor now, you can see exactly what you can buy today, including over there in the Jeep exhibit, the Jeep Recon, which is coming out, which is an all-electric.”

17. Another Jeep travels along the off-road course
STORYLINE:
LEAD IN:

The Detroit Auto Show is back, offering an opportunity to take a peek at the cars of today and tomorrow and also get the chance to go for a spin in them.

STORYLINE:

The annual Detroit car-fest features a lineup of 40-plus vehicle brands.

At last year’s show, organizers say attendees took more than 100,000 rides in them.

“Unlike auto shows of the past, now you get to get inside and actually feel and hear what the cars are all about,” says show chairman Todd Szott (ZOT).

The Detroit Auto Show once was the place for new model debuts, glitzy displays and scores of journalists from across the globe.

Automakers since have determined that new models can make a bigger splash when they are unveiled to a digital audience on a day when they don’t have to share the spotlight with rivals.

While the Detroit Auto Show has scaled back dramatically from its heyday, it still drew 275,000 attendees a year ago. And it is leaning into interactivity.

Tracks offer attendees ride-along experiences in internal combustion engine, hybrid and electric vehicles, while the Camp Jeep and Ford Bronco Built Wild Experience give visitors a chance to climb into the vehicles and tackle some makeshift “mountains.”

The show got underway this week with media and industry preview days.

It opens to the public Saturday and runs through 25 January.


AP Video by Mike Householder

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